Monday, February 20, 2012

Questions from the Crowd Every Communicator Must Answer

One of the great fears of any communicator is to find themselves standing in front of a group of people and completely bomb on their presentation.  I've witnessed good communicators, with good messages fail because of the lack of connection to their audience.

What we fail to recognize many times is that every crowd has questions that you as the communicator must answer if you're going to effectively speak into their lives.

So what are the questions from the crowd every communicator must answer?

1.  WHO ARE YOU? 
If you find yourself in front of a new audience or a group of people that aren't necessarily familiar with you, this absolutely has to be the first question  you address.  If people don't feel like they know you or know about you, they won't listen to you.

2.  WHAT ARE YOU SELLING?
Everybody on a stage has an agenda and everybody on a stage is selling something.  As a communicator, it helps when you are up front with what you're selling and not try to camouflage your true agenda.

3. WHAT'S THE POINT OF THIS MESSAGE?
There needs to be a point to your message.  I didn't say 3 points or 4 points.  I didn't say anything about alliteration or rhyming.  There needs to be one point; one takeaway that is embedded in the minds of your audience when they leave.  What's the point?

4.  DO YOU REALLY BELIEVE WHAT YOU'RE SELLING?
If you believe what you're saying, your audience ought to be able to tell.  If they can't tell if you believe it or not, they won't be able to connect with you.

5.  WHAT AM I SUPPOSED TO DO NOW?
At the conclusion of every message, you need to answer this question.  It's great to speak with passion, but if that passion doesn't turn into productivity, you've wasted your time and the time of your audience.  Be prepared to give a practical challenge at the conclusion of every message.  When you do, it allows your message to come to live and see the results you desire.

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